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Customer RetentionKlaviyoWorkBuddy

Win Back High-Value Churned Customers

Segment lost VIP customers and trigger automated Klaviyo reactivation flows.

The opportunity

Acquiring a new customer costs 5x more than retaining an existing one. BizSidekick identifies lapsed VIP buyers who spent more than $200 and have been inactive for more than 90 days, then syncs targeted winback flows.

How it works

  1. RFM Customer Segmentation — BizSidekick scans Shopify order history for Recency, Frequency, and Monetary value.
  2. Identify High-LTV Lapsed Buyers — Filters out low-intent buyers to focus exclusively on high-margin repeat customers.
  3. Analyze Past Purchase Items — Recommends complementary products based on past purchase categories.
  4. Sync Segment to Klaviyo — Syncs a dynamic segment straight into Klaviyo with a tailored 15% VIP win-back offer.

Expected outcome

Re-activated 142 VIPs with $18.4k repeat GMV

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@BizSidekick Find all Shopify customers who spent over $200 in the past year but haven't purchased in 90+ days. Create a high-converting Klaviyo winback audience.
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