Store Analytics•Google Analytics•Claude
Bridge Shopify & GA4 Attribution Gaps
Uncover missing traffic channels and true conversion source attribution.
The opportunity
Cookie blocking and UTM drop-offs cause up to 30% of sales to be miscategorized as "Direct" or "Unattributed". BizSidekick cross-checks referrer headers to reveal the true traffic origin.
How it works
- Fetch Revenue & Session Logs — Pulls raw order landing pages from Shopify and session records from GA4.
- Reconcile Referral Headers — Matches order timestamps against first-party referrer parameters and payment gateway callbacks.
- Unmask Direct / None Revenue — Re-attributes "Direct" traffic to original search, social, or email touchpoints.
- Generate Channel P&L Report — Delivers a clean channel attribution summary for accurate marketing decisions.
Expected outcome
Discovered +24% untracked Google Organic revenue
Try this prompt
Paste it into Claude to start this use case.
@BizSidekick Audit Shopify sales against GA4 traffic source logs for last month, identify unattributed revenue, and map true customer acquisition channels.
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