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Bridge Shopify & GA4 Attribution Gaps

Uncover missing traffic channels and true conversion source attribution.

The opportunity

Cookie blocking and UTM drop-offs cause up to 30% of sales to be miscategorized as "Direct" or "Unattributed". BizSidekick cross-checks referrer headers to reveal the true traffic origin.

How it works

  1. Fetch Revenue & Session Logs — Pulls raw order landing pages from Shopify and session records from GA4.
  2. Reconcile Referral Headers — Matches order timestamps against first-party referrer parameters and payment gateway callbacks.
  3. Unmask Direct / None Revenue — Re-attributes "Direct" traffic to original search, social, or email touchpoints.
  4. Generate Channel P&L Report — Delivers a clean channel attribution summary for accurate marketing decisions.

Expected outcome

Discovered +24% untracked Google Organic revenue

Try this prompt

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@BizSidekick Audit Shopify sales against GA4 traffic source logs for last month, identify unattributed revenue, and map true customer acquisition channels.
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