Pinterest Ad Specs & Pin Sizes (2026): Free Checker
Pinterest Ad Spec Validator
Check file type, file size, aspect ratio, and video duration against Pinterest’s current desktop Ads Manager rules.
Current asset
1000×1500
2:3
5 of 10 placements ready
Results update as you edit the creative.
Standard image ad
ReadyPinterest recommends 2:3 at 1000×1500 pixels; this is guidance, not a minimum upload size.
Note: Desktop uploads allow up to 20 MB. Pinterest lists 32 MB for in-app uploads.
Standard width video ad
Needs changesVideo that fits the regular Pin column. Square and vertical formats are recommended, not mandatory.
- • Standard width video ad does not use image creative.
Note: Encode video with H.264 or H.265.
Max-width video ad
Needs changesPaid-only video that expands across the mobile feed and cannot be taller than square.
- • Max-width video ad does not use image creative.
Note: Encode video with H.264 or H.265.
Carousel ad card
ReadyEvery non-catalog carousel card should use the same square or vertical ratio.
Note: A non-Sales carousel contains 2–5 images. This checker evaluates one card at a time.
Shopping ad · image
ReadyShopping image ads follow the standard image ad specifications.
Shopping ad · video
Needs changesShopping video ads follow the standard-width video specifications.
- • Shopping ad · video does not use image creative.
Note: Encode video with H.264 or H.265.
Collection ad · image hero
ReadyThe lead image displayed above secondary product creative.
Note: Use 1 hero and up to 24 secondary creatives. Pinterest recommends at least 3 secondary creatives.
Collection ad · video hero
Needs changesThe lead video displayed above secondary product creative.
- • Collection ad · video hero does not use image creative.
Note: Encode video with H.264 or H.265.
Max-width collection · image hero
ReadyThe static hero for a max-width collection ad.
Note: Pinterest recommends at least 4 secondary Pins.
Max-width collection · video hero
Needs changesThe video hero for a max-width collection ad.
- • Max-width collection · video hero does not use image creative.
Note: Encode video with H.264 or H.265.
Reviewed against Pinterest Business Help in July 2026. Platform rules and account eligibility can change.
Explore the Pinterest Ads integration →Quick answer
Pinterest recommends a 2:3 image at 1000×1500 pixels, but recommendations and upload limits are not the same thing. The checker separates hard file rules from suggestions so an acceptable asset is not incorrectly marked as invalid.
Recommended creative kit
Start with a 1000×1500 PNG image and a 6–15 second vertical MP4 video. Add square variants for carousel and collection campaigns, then confirm the title and description limits before launch.
Pinterest Ads ad sizes and formats
The requirements below power the checker above. A result marked Ready means the file matches the dimensions, ratio, duration, format, and file-size rules represented in this guide.
Standard image ad
Pinterest recommends 2:3 at 1000×1500 pixels; this is guidance, not a minimum upload size.
Desktop uploads allow up to 20 MB. Pinterest lists 32 MB for in-app uploads.
Standard width video ad
Video that fits the regular Pin column. Square and vertical formats are recommended, not mandatory.
Encode video with H.264 or H.265.
Max-width video ad
Paid-only video that expands across the mobile feed and cannot be taller than square.
Encode video with H.264 or H.265.
Carousel ad card
Every non-catalog carousel card should use the same square or vertical ratio.
A non-Sales carousel contains 2–5 images. This checker evaluates one card at a time.
Shopping ad · image
Shopping image ads follow the standard image ad specifications.
Shopping ad · video
Shopping video ads follow the standard-width video specifications.
Encode video with H.264 or H.265.
Collection ad · image hero
The lead image displayed above secondary product creative.
Use 1 hero and up to 24 secondary creatives. Pinterest recommends at least 3 secondary creatives.
Collection ad · video hero
The lead video displayed above secondary product creative.
Encode video with H.264 or H.265.
Max-width collection · image hero
The static hero for a max-width collection ad.
Pinterest recommends at least 4 secondary Pins.
Max-width collection · video hero
The video hero for a max-width collection ad.
Encode video with H.264 or H.265.
Pinterest ad specs at a glance
This table separates upload limits from Pinterest’s creative recommendations. A recommended size can improve how an ad appears without being a hard requirement for upload.
| Format | File | Aspect ratio | File size | Duration or quantity |
|---|---|---|---|---|
| Standard image | PNG or JPEG | 2:3 recommended; 1000×1500 px | 20 MB desktop; 32 MB in-app | One image |
| Standard-width video | MP4, MOV, or M4V; H.264 or H.265 | Width:height > 1:2 and < 1.91:1; square or vertical recommended | 2 GB | 4 sec–15 min; 6–15 sec recommended |
| Max-width video | MP4, MOV, or M4V; H.264 or H.265 | 1:1 or wider | 2 GB | 4 sec–15 min; 6–15 sec recommended |
| Carousel | PNG or JPEG | 1:1 or 2:3 | 20 MB per image | 2–5 images for non-Sales campaigns |
| Shopping | Image or video | Follows standard image or video specs | Follows the selected standard format | One catalog image or video |
| Collection | PNG/JPEG image or MP4/MOV/M4V video hero | Image: 1:1 or 2:3; video: standard video range | Image: 10 MB; video: 2 GB | 1 hero; at least 3 secondary creatives recommended |
Pinterest static ad specs and Pin dimensions
Standard Pinterest image ads accept PNG or JPEG files. Pinterest recommends a 2:3 aspect ratio at 1000×1500 pixels because taller Pins may be cropped in the feed. The checker treats that size as a recommendation rather than a false hard minimum.
Desktop uploads can be up to 20 MB. Pinterest also lists a 32 MB limit for in-app uploads. For the most predictable image quality, Pinterest recommends uploading PNG files in the sRGB color space.
Pinterest video ad specs
Standard-width Pinterest video ads accept MP4, MOV, or M4V files encoded with H.264 or H.265. The upload can be 4 seconds to 15 minutes long and up to 2 GB. Pinterest recommends keeping video ads between 6 and 15 seconds.
For standard-width video, the width-to-height ratio must be greater than 1:2 and less than 1.91:1. Square and vertical ratios such as 1:1, 2:3, 4:5, and 9:16 are recommended, but an allowed landscape ratio should not automatically fail. Max-width video is different: it expands across the mobile feed, is paid-only, and cannot be taller than 1:1.
Pinterest carousel ad specs
A non-Sales Pinterest carousel contains 2–5 PNG or JPEG images. Each card can be up to 20 MB and must use a 1:1 or 2:3 aspect ratio. Keep every card at the same ratio so the sequence does not jump between crops.
Sales-objective carousels can contain 2–10 catalog images and videos. Pinterest pulls those assets from the connected catalog, so their creative rules are controlled by the catalog rather than the manual carousel upload fields.
Pinterest ad copy specs
Title
100 characters
Depending on the device, the first 40 characters may appear in the feed. Put the main benefit first.
Description
800 characters
Descriptions may not be visible with the ad, but Pinterest uses them to understand relevance and delivery.
Other Pinterest ad formats
Pinterest’s current product guide also lists Idea ads, Showcase ads, Quiz ads, and max-width collection ads. These formats add safe zones, card counts, catalog rules, or text-overlay limits that the file checker above does not collect.
- Idea ads: full-bleed creative is recommended at 1080×1920 pixels in 9:16, with videos up to 5 minutes.
- Showcase ads: title Pins and cards use 2:3, while feature images use 1:1. Videos run 3–60 seconds.
- Quiz ads: title and result Pins use 2:3, and videos run 3–60 seconds.
- Max-width collection ads: image heroes use 1:1 or 2:3; video heroes use 1:1 or 16:9.
Use the linked Pinterest Business Help page before producing one of these specialized formats because the full requirements include more than file dimensions.
How to use the checker
- Choose the closest preset, or enter the exported file’s width and height.
- Select image or video, then add its format, file size, and duration.
- Review each placement. Ready means no hard file rule failed; blue tips show platform recommendations that can still improve the creative.
- Copy the results into a creative brief so designers know which variants are still missing.
The checker evaluates the file, not the message inside it. Keep logos, captions, and calls to action away from interface overlays, and preview the final ad inside the platform before publishing.
Common upload errors to avoid
- Right shape, low resolution: an aspect ratio can match while the pixel dimensions remain too small.
- One crop for every placement: horizontal, square, portrait, and full-screen inventory need different compositions.
- Duration checked too late: decide the destination before editing the final cut.
- Compressed with the wrong format: export in a format accepted by the exact placement, then check the resulting file size.
- Safe zones ignored: interface elements can cover text even when the upload itself passes validation.
Frequently asked questions
What ad sizes should I prepare for Pinterest Ads?
Start with a 1000×1500 PNG image and a 6–15 second vertical MP4 video. Add square variants for carousel and collection campaigns, then confirm the title and description limits before launch.
Does passing this Pinterest Ads checker guarantee ad approval?
No. The checker covers the creative file rules listed here, but Pinterest Ads can still review your landing page, claims, targeting, account, and policy compliance before an ad runs.
How current are these Pinterest Ads ad specs?
BizSidekick reviewed these specifications against Pinterest Business Help in July 2026. Ad platforms can change requirements, so confirm unusual formats in the linked official documentation before launch.
What are the Pinterest ad copy limits?
Pinterest allows up to 100 characters for an ad title and up to 800 characters for the description. Depending on the device, only the first 40 title characters may appear in the feed. Descriptions help Pinterest determine relevance even when they are not shown with the ad.
What are the Pinterest video ad specs?
Standard-width Pinterest video ads accept MP4, MOV, or M4V files encoded with H.264 or H.265. Files can be up to 2 GB and 4 seconds to 15 minutes long. Pinterest recommends 6–15 seconds and square or vertical creative.
What size should a Pinterest carousel ad be?
Non-Sales carousel cards use a 1:1 or 2:3 aspect ratio, accept PNG or JPEG images up to 20 MB each, and contain 2–5 images. Catalog-powered Sales carousels use the creative pulled from the catalog.
What is the difference between standard-width and max-width Pinterest video ads?
Standard-width video fits the regular Pin column and can use square or vertical creative. Max-width video expands across the mobile feed, is paid-only, and cannot be taller than a 1:1 aspect ratio. Both formats accept MP4, MOV, or M4V files up to 2 GB and 4 seconds to 15 minutes long.
Related free ad spec guides
Source reviewed in July 2026: Pinterest Business Help. Always confirm account-specific or newly released formats before launch.
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